Boost your persuasive power with new interactive app
Sign up for the chance to be an exclusive tester
Inspire, motivate and convince others
Make great first impressions and build relationships that last. Deliver powerful messages that get people on side.
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"Persuasion isn’t magic. It can be learned – and this app is a great way to do it. Try out a series of short, practical and effective persuasion strategies to get a 'yes' to your requests. I'm excited to show you how increasing your influence can really change your life."
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Robert Cialdini
The most cited living social psychologist in the world today. Widely regarded as the “Godfather of influence” and author of the international best-selling book, Influence.
Bringing Cialdini's advice to life
We all want to hear 'yes' more in our everyday lives. Be guided through 28 practical sessions to unlock your persuasive power – from work, to home.
Support in your pocket for when you need it most
Personalised, practical tools for whenever and wherever you need them. Want to negotiate your pay rise? Bond with a stranger? Make an inspirational speech? There’s an interactive exercise to guide you through it.
Be the first to get access.
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